Privacy notice

Last updated: November 13, 2026

1. Identity and address of the responsible party

EsMIO Jewelry (trade name of EsMIO Jewelry, LLC), with address at Colima 130, Col. Pueblo Nuevo, CP 23060, La Paz, Baja California Sur, Mexico (hereinafter, “EsMIO”), is responsible for the processing of the personal data that you provide to us, in accordance with the Federal Law on the Protection of Personal Data Held by Individuals (LFPDPPP) and other applicable regulations.

For any matter related to this notice or your personal data, you can write to us at [PRIVACY EMAIL] or visit our store at the address indicated, from Monday to Saturday from 10:00 a.m. to 7:00 p.m.

2. Personal data we collect

We may collect your data directly (when you shop online or in-store, create an account, subscribe to our newsletter, or contact us) or automatically (when you browse our site). The data we process includes:

  • Identification and contact: full name, email address, phone number and shipping address.
  • Tax IDs (only if you request an invoice): RFC, name or company name, tax regime, tax postal code and CFDI usage.
  • Purchase details: products purchased, ring size, order history, returns, and communications with customer service.
  • Account: username and password (the password is stored encrypted; we never know it).
  • Payment details: Payments made by card, OXXO, SPEI, Google Pay, or Apple Pay are processed directly by our payment provider, EsMIO. No does not receive or store your full card numbers.
  • Navigation data: IP address, browser type and device, language chosen, pages visited and cart contents.
  • Official identification (only in cases required by law): The sale of jewelry is a vulnerable activity according to the Federal Law for the Prevention and Identification of Operations with Illicitly Obtained Resources; in operations that exceed the amounts established by said law, we may request official identification and other data required by law.

Sensitive data: EsMIO does not request or process sensitive personal data (such as ethnic origin, health status, religious beliefs, or sexual orientation). Please do not include this information in your messages.

3. Purposes of the processing

Primary purposes (necessary for the relationship you have with us; they do not require your consent):

  • Process, confirm, collect payment and deliver your orders, by shipping or in-store pickup.
  • Create and manage your account on the site.
  • Issue tax receipts (CFDI) when you request them.
  • Handling exchanges, returns, warranties, questions, complaints and clarifications.
  • Send you notifications about the status of your order.
  • Prevent fraud and maintain site security.
  • To comply with legal, tax and anti-money laundering obligations, and to respond to requests from competent authorities.

Secondary purposes (These are not required for your purchase; you can decline):

  • To send you our newsletter, news, promotions, coupons (like the 10% welcome discount) and event invitations.
  • Conducting satisfaction surveys and studies to improve our products and services.
  • To compile statistics on the use of our site.

How to refuse secondary purposes: Do not check the subscription box, click “unsubscribe” in any of our emails, or write to us at [PRIVACY EMAIL] with the subject “Opt out of secondary purposes”. Your opt-out will not affect your purchases or the services you request from us.

4. Who we share your data with

To operate the store, we rely on suppliers who process your data solely on behalf of EsMIO, following our instructions and with confidentiality obligations: the payment processor (Mercado Pago), the parcel companies that deliver your orders, our web hosting provider, the authorized certification provider (PAC) that stamps the invoices and, where applicable, our mail delivery service.

In addition, we may transfer your data, without requiring your consent, in the cases provided for by law, including: to the Tax Administration Service (SAT) for tax purposes; to the Financial Intelligence Unit or to the SAT in compliance with the law against money laundering; and to judicial or administrative authorities that require it in accordance with the law.

EsMIO does not sell, rent or transfer your personal data to third parties for advertising purposes. If in the future we need to make a transfer that requires your consent, we will ask for it beforehand.

5. ARCO Rights (Access, Rectification, Cancellation and Opposition)

You have the right to know what data we have about you and what we use it for (Access); to ask us to correct it if it is outdated or inaccurate (Rectification); to have it deleted from our records when it is no longer necessary (Cancellation); and to oppose its use for specific purposes (Opposition).

To exercise these rights, send your request to [PRIVACY EMAIL] or submit it in writing at our store, indicating:

  1. Your full name and an email address or home address so we can reply to you.
  2. Copy of your official identification (or, if you are acting on behalf of another person, the document that proves your representation).
  3. A clear description of the data and the right you wish to exercise.
  4. In case of rectification, the correct data and, if applicable, the supporting document.

We will respond within a maximum of 20 business days counted from the date we receive your complete application and, if applicable, we will implement it within 15 business days The following. Exercising your ARCO rights is free of charge; only justified shipping or reproduction costs may be charged, if applicable. Please note that we must retain some data for the period required by tax and commercial laws.

6. Revocation of consent and limitation of the use of your data

You can revoke the consent you have given us at any time, following the same procedure described in section 5. The revocation will not have retroactive effects and, in some cases, we may not be able to comply immediately when we are required to continue processing your data due to a legal obligation.

To limit the use or disclosure of your data, in addition to the above, you can cancel your subscription from any promotional email and, if applicable, register with the Public Registry to Avoid Advertising (REPEP) of the Federal Consumer Protection Agency.

7. Cookies and similar technologies

Our site uses cookies and local browser storage to function properly: remembering your shopping cart and session, your chosen language (Spanish or English), and items saved to Favorites (these are saved only in your browser). We may also use statistical tools to understand how the site is used. These technologies collect data such as your IP address, browser and device type, and pages visited.

You can disable or delete cookies from your browser settings; however, some features (such as the shopping cart or login) may stop working.

8. Safety and conservation

We implement administrative, technical, and physical security measures to protect your data against damage, loss, alteration, destruction, or unauthorized use, including encrypted (HTTPS) connections to our site. We retain your data only for as long as necessary for the purposes described and to comply with applicable legal timeframes; after that, we securely delete it.

9. Minors

Our website and online sales are directed to people over the age of 18. We do not intentionally collect data from minors.

10. Changes to this privacy notice

This notice may be modified due to changes in the law, our practices, or the services we offer. We will post any changes on this page, indicating the date of the last update, and, when the change is significant, we will also notify you by email if you have an account or registered purchases with us.

11. Authority

If you believe that your right to the protection of personal data has been violated, you can go to the competent authority in the matter, currently the Anti-Corruption and Good Governance Secretariat.

Consent: By providing us with your data after having had this privacy notice available to you, you consent to its processing in accordance with what is described herein, unless you express your refusal through the means indicated.